Brand
Our New Brand
We’re proud to unveil a new look for Horgans. To celebrate 40 years, we thought it was time for a rebrand that reflected us: full of character and a feeling of home.
Written by Sam Horgan
Date: September 11, 2025
To celebrate 40 years, the opportunity we saw, was to clarify the story of Horgans and reframe it for a new future. Who we are, what we believe, and what sets us apart.
Horgans has always been about a thoughtful balance of heart and vision. Our identity reflects not just our design sensibility but our distinctive perspective. Our logo, crafted from geometric shapes, embodies the contemporary and refined nature of our approach.
But a brand is more than just a logo. It’s a collection of building blocks that define who we are—our DNA. It’s what sets us apart and inspires people to choose Horgans.
People are naturally drawn to stories, and we believe Horgans has a story worth sharing—just like the stories behind our collections. That’s why we’re introducing each collection with a few words that capture its essence: where it’s from, an unexpected fact, a memory, a line of poetry, or even a surprising quote.
Our language reflects who we are and what we create: warm, worldly, sophisticated, and confident—with a touch of the unexpected.
Horgans is a family story, A journey of adventure, distinguished by design, and a quality of character
A family story.
We began as a family story.
And even as we’ve grown,
we’ve maintained a family feel.
Open arms and open doors.
We’re a people business, built on relationships.
That’s because, at the end of the day, we’re here
for where people and families live.
Home.
Journey of Adventure.
A spirit of adventure runs through our
collections, and through our own culture.
We are worldly and progressive, and we never sit still.
As we travel the globe, we bring our
experience and our passion to our clients.
We’re on a journey, inspired by the same
quality our clients seek.
Discovery.
Distinguished by Design.
Our range is diverse.
Our focus is discerning.
We bring a sophisticated eye to a
world of culture, creativity and craft.
It’s this intrinsic sense of design that
allows us to curate collections that
are not only inspiring but unexpected.
Pieces to treasure.
An original.
Quality of Character.
Our collections share the same qualities as our people:
strength, conviction and confidence.
In a word, character. We’re here for the bold.
We’re not afraid to push ourselves, and we
stand by our actions. United in our resolve,
for something greater than ourselves.
A legacy.
Read more
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