With over 20 years at Horgans, Sam brings a lifelong passion for design and marketing to his role as COO. Born into the business, he has developed deep expertise across all facets of the company, from buying and design to logistics, sales, and brand strategy. A true all-rounder, you might find Sam brainstorming with the design team, lending a hand in the warehouse, collaborating with sales, or coordinating creative campaigns and photoshoots. His hands-on approach and people-first mindset are central to the Horgans culture. Sam thrives on working closely with the design and marketing team and connecting with customers; he’s a natural communicator who genuinely enjoys building lasting relationships.